Privacy Policy

LoyalYard Privacy Policy

Protecting your private information is our priority. This Privacy Policy applies to loyalyard.com and LoyalYard (“we,” “us,” or “our”) and governs data collection and usage. The LoyalYard website provides information about our pet waste removal services, which are available only in Arizona. By using the LoyalYard website or services, you consent to the data practices described in this statement.

Collection of Your Personal Information

To provide you with our pet waste removal services, LoyalYard may collect personally identifiable information, such as your:
  • First and Last Name
  • Mailing or Physical Address
  • Email Address
  • Phone Number
  • Information about your yard, such as size, gate locations, or areas to be cleaned
  • Information about your pets, including number of pets, names, or types

If you schedule or purchase our services, we collect billing and payment information (such as credit card or bank details) to complete the transaction. We do not store credit card details on our servers; they are processed securely through third-party providers like Stripe.

We may also collect anonymous demographic information, which is not unique to you, such as your zip code or general location.

We automatically collect information about your device and browsing activity, such as IP address, browser type, operating system, referral sources, and pages visited on our site. This helps us improve our website and services.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may need to provide certain details when using our services, such as requesting a quote, scheduling a cleanup, signing up for newsletters, participating in surveys or reviews, or contacting us via email, chat, or phone. We may also gather additional information from third parties, like referral partners or analytics providers, to enhance our services.

Please note that if you disclose personal information publicly (e.g., in reviews or social media interactions linked to our site), it may be collected and used by others.

Use of Your Personal Information

LoyalYard collects and uses your personal information to operate our website and deliver the pet waste removal services you request, such as providing quotes, scheduling cleanups, processing payments, and offering recommendations.

We may also use your information to:

  • Improve and personalize our services, website, and user experience.
  • Send you newsletters, marketing emails, or SMS/text messages about our services, promotions, or related offers (with your consent where required). LoyalYard's website uses cookies to track your quote requests and website activity, including when you have requested a quote but have not completed signing up for services. This information is used to determine when to send abandoned quote follow-up and promotional messages via SMS or email.
  • Conduct surveys, collect reviews, or analyze feedback to enhance customer satisfaction.
  • Aggregate data for internal research, benchmarking, or site analytics (without identifying you individually).
  • Communicate with you via email, chat, phone, or text for inquiries, confirmations, or support. Once you become a customer, we may also send you text messages directly related to your service, such as appointment scheduling, "on the way" notifications, service updates, and other communications necessary to coordinate and deliver your pet waste removal services.
  • Detect and prevent fraud, ensure security, and comply with legal requirements.

If you provide your phone number, you consent to receive calls or texts from us, including for marketing purposes. Calls may be recorded for quality and training, with notification where required by law (e.g., Arizona is a one-party consent state).

We will not use your information for purposes unrelated to our services without your permission.

Sharing of Your Personal Information

LoyalYard does not sell, rent, or lease your personal information or customer lists to third parties.
We may share your information with trusted partners to help us operate and improve our services, such as for statistical analysis, sending emails or texts, providing customer support, processing payments, or scheduling deliveries.

SMS Opt-In Data Protection: The above data sharing practices exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties for marketing or other purposes.

These partners are required to keep your information confidential and use it only for the purposes we specify.

We may also share your information:

  • With service providers or referral partners when you request a quote or schedule a cleanup, to provide accurate options and facilitate your service.
  • On third-party advertising platforms (e.g., Google Ads, Facebook Ads) to deliver relevant marketing, but only in aggregated or anonymized forms where possible.
  • For surveys or reviews conducted via third-party software, with your consent.
  • In the event of a business transfer, such as a merger or acquisition, where your information may be part of the assets transferred.
  • If required by law, such as to comply with a subpoena, court order, or government request, or to protect our rights, safety, or property, or that of our users or the public.

We may share aggregated or de-identified data that does not personally identify you for research or benchmarking purposes.

Opt-Out of Disclosure of Personal Information to Third Parties

You have the right to opt-out of us sharing your personal information with third parties for certain purposes, such as marketing or analytics.

If you opt-out, we will stop sharing your information unless you later authorize it. To exercise this right, email us at team@loyalyard.com with your request. We will respond within a reasonable timeframe after verifying your identity.

For marketing communications: 

  • Emails: Click the "Unsubscribe" link in any email.
  • SMS/Texts: Reply "STOP" to any message.
  • Calls: Contact us to revoke consent.

Opting out may limit access to certain features or services.

Tracking User Behavior and Automatically Collected Information

LoyalYard tracks user interactions on our website to optimize our services, improve user experience, and measure the effectiveness of our marketing efforts. This data helps us understand which services are most popular and how to better serve our customers.

What We Track:

We automatically collect information about your computer hardware, software, and website activity, including: 

  • IP address
  • Browser type and version
  • Operating system
  • Domain names
  • Access times and dates
  • Pages visited and time spent on each page
  • Referring website addresses (how you found us)
  • Device information (mobile, tablet, or desktop)

How We Use This Information:

This information is used to:

  • Operate and maintain our website and services
  • Maintain quality and security
  • Provide general statistics on website usage
  • Deliver customized content and advertising to users interested in specific topics
  • Track conversion events and funnel performance (such as quote requests, checkout starts, and completed signups)
  • Analyze user behavior to optimize our onboarding process

Session Storage and Data Persistence:

When you request a quote on our landing page, we use browser session storage to temporarily remember your information (email, phone, zipcode) so you don’t have to re-enter it when you proceed to checkout. This data is stored only in your browser and is automatically cleared when you close your browser tab or complete the signup process.

Abandoned Quote Follow-Up Tracking:

LoyalYard’s website uses cookies and session tracking to monitor your quote requests and onboarding progress, including when you have requested a quote but have not completed signing up for services. This information is used to determine when to send reminder and promotional messages via SMS or email to encourage you to complete your signup.

Analytics and Performance Tracking:

We track key conversion events throughout our website, including:

  • Landing page views
  • Quote requests (lead capture)
  • Checkout page views
  • Completed signups
  • Waitlist registrations

This tracking captures your IP address, user agent (browser information), and the date/time of each interaction. We use this data internally to measure our funnel performance, identify where potential customers drop off, and optimize our conversion rates. This information is stored in our secure database and is not shared with third parties except as described in our “Sharing of Your Personal Information” section.

Location Tracking and Location-Based Services

LoyalYard collects location information to provide accurate service quotes and verify that your property is within our service area.

How Location Data is Collected:

IP Address: Automatically collected when you visit our website to determine your general geographic location and region.

Service Address: Voluntarily provided by you when requesting a quote or signing up for services to verify coverage and coordinate service delivery.

Zip Code: Used to determine if we currently service your area and to route our technicians efficiently.

How We Use Location Information:

  • Verify that your property is within our service area.
  • Provide accurate pricing based on your location.
  • Coordinate service appointments and route our technicians to your property.
  • Send you location-relevant marketing communications and service updates.
  • Analyze geographic demand to plan service area expansion.

Location Data Sharing:

We do not share your precise location data with third parties for their marketing purposes. Location information shared with our service providers (such as scheduling software, routing tools, or payment processors) is used solely to deliver your requested services and coordinate appointments.

Use of Cookies

Our website uses cookies to personalize your experience and improve our services. Cookies are small text files placed on your device by a web server. They cannot run programs or deliver viruses and are uniquely assigned to you.

How We Use Cookies:

  • Remember your preferences and settings.
  • Recognize returning visitors.
  • Track quote requests and abandoned signups for follow-up marketing.
  • Simplify processes like recalling contact information when you return.
  • Measure website traffic and user behavior.
  • Deliver personalized content and advertising
  • Maintain security and prevent fraud

Cookie Management:

You can accept or decline cookies through your browser settings. Most browsers automatically accept cookies, but you can modify your settings to decline them. Please note that disabling cookies may limit certain interactive features and functionality of our website.

Third-Party Cookies:

We may use third-party services (such as Google Analytics, Google Ads, Facebook Ads, or other advertising platforms) that place cookies on your device to help us analyze website traffic, measure ad performance, and deliver targeted advertising. These third parties may collect information about your online activities across different websites.

Your Cookie Choices:

For more control over online tracking, you can:

  • Block or delete cookies in your browser settings (visit www.allaboutcookies.org for guidance)

 

Opt out of interest-based advertising:

  • Google Ads Settings: adssettings.google.com
  • Facebook Ad Preferences: www.facebook.com/about/ads
  • X (Twitter) Personalization: x.com/personalization

 

Use industry opt-out tools:

  • Digital Advertising Alliance: optout.aboutads.info
  • Network Advertising Initiative: optout.networkadvertising.org
  • Install the Google Analytics Opt-Out Browser Add-On: tools.google.com/dlpage/gaoptout

Do Not Track (DNT):

We do not currently respond to Do Not Track (DNT) signals from browsers. However, you can use the opt-out options listed above to control tracking and advertising.

Security of Your Personal Information

LoyalYard secures your personal information from unauthorized access, use, or disclosure. We use industry-standard measures, including:

  • Encryption, such as Secure Sockets Layer (SSL) protocol, when transmitting sensitive data like payment information.
  • Technical, physical, and administrative safeguards to protect your data.

While we strive to protect your information, no data transmission over the internet or wireless network is 100% secure. You acknowledge that there are inherent security and privacy limitations beyond our control, and we cannot guarantee the absolute security of your data.

Right to Deletion

Under applicable laws like the CCPA (if you are a California resident), you have the right to request deletion of your personal information that we have collected.

Upon receiving a verifiable request from you, we will:

  • Delete your personal information from our records.
  • Direct our service providers to delete your personal information from their records.

 

However, we may not be able to comply if the information is needed to:

  • Complete a transaction or provide the service you requested.
  • Detect security incidents or prevent fraud/illegal activity.
  • Debug or repair system errors.
  • Exercise free speech or comply with legal obligations.
  • Conduct internal research (with your consent where required).
  • Use it internally in a way aligned with your expectations or the context provided.

 

To request deletion, email us at team@loyalyard.com. We will verify your identity and respond within the required timeframe (typically 45 days, up to 90 if needed).

Children Under Thirteen

LoyalYard does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under thirteen, you must ask your parent or guardian for permission to use this website or our services.

If we discover that a child under thirteen has provided us with personal information, we will promptly delete it from our records in compliance with laws like the Children’s Online Privacy Protection Act (COPPA).

Opt-Out & Unsubscribe from Third Party Communications

We respect your privacy and give you the opportunity to opt-out of receiving certain communications from us or our third-party partners.

You may opt-out of receiving any or all communications from third-party partners (e.g., for joint marketing or surveys) by contacting us at:

Opting out will not affect transactional communications related to your services (e.g., confirmations or updates).

E-mail Communications

From time to time, LoyalYard may contact you via email to provide announcements, promotional offers, alerts, confirmations, surveys, and/or other general communications.

To improve our services, we may track if you open an email or click on a link within it.
If you would like to stop receiving marketing or promotional emails from LoyalYard, you may opt-out by clicking the “Unsubscribe” button in the email or emailing us at team@loyalyard.com.

SMS/Text Communications

If you provide your phone number when requesting a quote or using our services, you agree to receive calls and text messages from LoyalYard, including for marketing and promotional purposes.

From time to time, we may contact you via SMS/text for announcements, promotional offers, alerts, confirmations, surveys, or other general communications. To improve our services, we may track if you open a text or click on a link within it.

SMS Marketing and Abandoned Quote Follow-Up: LoyalYard’s website uses cookies to help keep track of your quote requests and website activity, including when you have requested a quote but have not completed signing up for services. This information is used to determine when to send reminder and promotional messages via SMS to encourage you to complete your signup.

Service-Related SMS: Once you become a customer, we may also send you text messages directly related to your service, such as appointment scheduling, “on the way” notifications, service updates, and other communications necessary to coordinate and deliver your pet waste removal services.

Message and data rates may apply. Message frequency varies.

If you would like to stop receiving marketing or promotional texts from LoyalYard, reply “STOP” to any message or email us at team@loyalyard.com to be removed. Opting out of marketing texts will not affect transactional or service-related texts, including appointment confirmations, “on the way” notifications, or service updates.

External Data Storage Sites

We may store your data on servers provided by third-party hosting vendors with whom we have contracted. These vendors use secure measures to protect your information, but we encourage you to review their privacy policies if available.

Changes to this Policy

LoyalYard reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes by sending a notice to the primary email address you provided, placing a prominent notice on our website, or updating the policy directly.

Your continued use of the website and/or services after such modifications will constitute your acknowledgment of the modified policy and agreement to abide by it.

Contact Information

LoyalYard welcomes your questions or comments regarding this Privacy Policy. If you believe we have not adhered to this policy, please contact us at:

LoyalYard
20551 N. Pima Rd, Suite 200
Scottsdale, AZ 85255